What is Evergreen Content? A Beginner Guide With Useful Advice for 2024

Any content that endures is considered evergreen content. Five years later, it’s still relevant.

Keep in mind that your content needs to benefit your target audience in the long run.

A website showcasing the newest SEO trends, which may soon become out of date and irrelevant, is unlikely to draw and keep visitors for as long as a how-to guide that provides thorough and understandable instructions on building a website.

The most common formats of evergreen content include:

• List-based articles (listicles) 
• How-to guides
• Product reviews
• Informative videos
• E-books
• Case studies

Benefits of Creating Evergreen Content

Some of the benefits of evergreen content are;

Long-term value: Evergreen content continues to attract traffic from Google even after a few years, providing a constant source of website traffic.

Improved traffic and leads: High-quality evergreen content often attracts more links, social shares and engagement from users, improving your website’s traffic and sales. 

Strong E-A-T value: By consistently publishing valuable evergreen content, you establish your brand as a TRUSTED source of information, improving your website’s EAT in SEO.

Six Tips for Writing Evergreen Content in 2024

1. Understand the difference between trending vs evergreen content

Trending and timeless content are two very different approaches to creating content. You must understand the difference between these two types of content.

• Trending content generates MORE traffic at first but fades away shortly. Examples are News articles, reactions to current events, and viral trends. 
• Evergreen content generates moderate to high traffic for a long time. Examples are Guides, tutorials, case studies and listicles.

Here’s a quick breakdown of both these content types;

If you want to build long-term trust and authority, focus on timeless content.

Evergreen content will not last if there are NOT enough searches for the topic. That’s why keyword research is extremely important, leading us to the next point.

Here are some of the best tips to create cornerstone content for your website in 2024.

2. Long-tail keywords are the best

Whatever subject you choose for your evergreen content, be sure to conduct keyword research.

Search for long-tail keywords with little competition and a sufficient search volume (<1000 searches).

As was already mentioned, we have a ton of comprehensive guides and classic pieces on our blog.

Targeting long-tail keywords nearly always produced a steady stream of Google traffic.

The following are some recommended methods for locating long-tail keywords for your website.

Transcend broad terms: Avoid beginning with seed keywords. You should focus your topic on particular issues or queries that members of your audience might have rather than just using general keyword terms.

For instance, think about “healthy one-pan meals for busy families” rather than “cooking.”

Use keyword research tools such as Semrush to find hundreds of hidden keywords. If you’re looking for a free substitute, use Ubersuggest.

Use question phrases: Search for long-tail keywords beginning with “what is,” “how to,” “how,” “best way to,” etc. If you target question keywords, your content will frequently appear in Google featured snippets because they frequently have a CLEAR intent.

Focus on keywords with less search volume (200-500 searches):  High volume keywords are very desirable, but there is probably a lot of competition. Unless you have an authoritative website with millions of links, it is nearly impossible to rank on the first page of search results for keywords with high competition.

Remember, moderate search volumes can still drive good traffic with less effort. 

If you want to rank higher with less effort, also look for low competition indicators, such as fewer keyword difficulty scores below 50.

To make your posts more optimized for search engines and your intended audience, try these content writing suggestions.

3. Write for beginners

What’s the #1 thing you need to make your evergreen content (be it articles or videos) a HUGE success?

Wider audience.

Targeting beginners makes your content valuable for a wider audience, including those new to the topic or looking for in-depth information.

Here are some quick tips for writing for beginners in timeless content;

• Use clear and simple language: Avoid technical terms. Write in a way that even a fifth-grade student should understand your explanation.
• Break down complex concepts: Simplify complex ideas into smaller, understandable chunks. Use examples, illustrations, and step-by-step instructions to explain your points.
• Don’t just explain: Stop explaining complex topics. Instead, focus on the “why”. Explain what something is, why it matters to your audience and how the reader can benefit from it.
• Offer practical advice: Your content should be extremely actionable. Anyone reading your evergreen content should be able to directly implement and benefit from it.
• Answer common questions: If you’re creating articles, make it a practice to include an FAQ section and address potential questions beginners might have about the topic. If you’re creating videos, try answering questions at the end of the video.

4. Spotlight evergreen content

Most people bury their content once they have published it. It’s a BIG mistake.

Here are some of the best ways to highlight your evergreen content.

Create a featured content section highlighting your best articles or cornerstone content.

Here’s an example from Bloggerspassion popular articles page;

Highlight your evergreen blog posts in the sidebar of your website.

We used to showcase our popular posts in the sidebar (many blogs and websites still display their best posts).

Also, you can create a “Start here” page on your website to showcase your best content and tutorials.

Here’s an example from NichePursuits blogs;

If you don’t intend to create an exclusive “Start Here” page, you can display your evergreen content on your About page or Contact page.

5. Update your content occasionally

Making timeless content presents several significant challenges, one of which is “How do I keep evergreen content fresh?”

After your evergreen content is published, don’t just sit back and relax.

Regular updates are necessary for your evergreen blog posts.

Every quarter or annually, review your top-performing content to determine which posts have done particularly well. Determine what is lacking and improve it.

Here are some quick tips to update your evergreen content;

• Check for outdated content such as dates, years, statistics, trends, or tips. Make sure to include the latest information. Remove everything that is outdated or no longer working.
• Update internal and external links. Ensure your links still lead to relevant and informative pages.
• Come up with new relevant keyword ideas to use in your title tags, meta descriptions, and throughout the content.
• Improve the readability and structure of your evergreen blog posts. Use compelling headings, subheadings, and bullet points. Add appealing images to break up the text and make scanning easier. 
• Replace old or outdated visuals (such as illustrations, charts or featured images) with high-quality ones. Use free tools like Canva for images.
• Include an FAQs section to answer common questions. This is an excellent way to target long-tail keywords and improve your SEO.

Finally, include the date of the last update at the top of your blog post. You can then guarantee that your readers are receiving the most recent and accurate information.

The final word? It needs to be updated frequently with fresh data, figures, or topic-related pictures. You can change the intro or images, add new sections, and answer reader questions.

6. Repurpose your evergreen content 

What’s the best to get more out of your evergreen content? Repurposing it into multiple formats, such as;

• eBooks
• Videos
• Infographics
• Podcasts
• Checklists and more

It takes a lot of time to create timeless content, so repurposing is a good idea as it allows you to squeeze the most value out of your existing content marketing efforts.

Here are several ways to repurpose your content:

Change formats: The most common way is to transform the format. For example, blog posts to videos, videos to blog posts, infographics to appealing presentations and social media posts to ebooks.

Repurpose for different platforms: There are many social media networks, such as Twitter and Instagram, that you can use to repurpose your existing content.

The key here is to create tailor-made content for each platform.

• For Twitter, you can take existing points from your evergreen content and turn them into Twitter threads.
• For Instagram, you can create appealing images or videos explaining your content.
• For Pinterest, you can create illustrations and add bullet points to explain the topic.

Host Q&A sessions or webinars: You can also create webinars to answer specific questions or explain something meaningful based on your content. The key here is to use your blog post or evergreen video as a starting point for live discussions and audience interaction.

Above all, break down complex topics into small chunks. You don’t want to put everything into one format (especially when you’re getting started). Include key points and add interesting snippets to create bite-sized content for different platforms.

FAQs on evergreen content examples

Here are some of the commonly asked questions on evergreen or timeless content.

Final thoughts on timeless content

So, the next time you’re considering publishing content, remember the power of Evergreen. 

Invest in creating high-quality, evergreen articles that will continue to attract traffic and sales. No matter how the content marketing game shifts, your content should remain relevant and valuable.

What are your thoughts on publishing evergreen content? Did you find this guide helpful? Let us know your views in the comments.